{"id":11596,"date":"2023-07-04T11:47:02","date_gmt":"2023-07-04T10:47:02","guid":{"rendered":"https:\/\/www.x4lifesciences.com\/?p=11596"},"modified":"2023-07-04T11:47:02","modified_gmt":"2023-07-04T10:47:02","slug":"evolving-the-flatiron-brand","status":"publish","type":"post","link":"https:\/\/www.x4lifesciences.com\/us\/2023\/07\/04\/evolving-the-flatiron-brand\/","title":{"rendered":"Evolving the Flatiron Brand"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;dark&#8221;][vc_column][vc_column_text]It\u2019s important to take a step back to find out if your brand reflects who you are today.<\/p>\n<p>In this recent X4 Talks interview, Jaime Lopez, CDMO of Flatiron Health, will take you behind the scenes, unraveling the secrets to executing a rebrand strategy.<\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">For more exclusive content, <a href=\"http:\/\/www.youtube.com\/@X4Talks\/\">SUBSCRIBE<\/a> to the X4 Talks YouTube channel.<\/span>[\/vc_column_text][vc_empty_space][vc_custom_heading text=&#8221;Evolving the Flatiron Brand&#8221; font_container=&#8221;tag:h2|font_size:18|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=wr5bOL2wiR8&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;dark&#8221;][vc_column][vc_column_text]It\u2019s important to take a step back to find out if your brand reflects who you are today. In this recent X4 Talks&#8230;<\/p>\n","protected":false},"author":5,"featured_media":11597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[239,320],"tags":[855],"class_list":["post-11596","post","type-post","status-publish","format-standard","hentry","category-insights","category-thought-leadership","tag-x4-talks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Evolving the Flatiron Brand - X4 Life Sciences<\/title>\n<meta name=\"description\" content=\"It\u2019s important to take a step back to find out if your brand reflects who you are today.In this recent X4 Talks interview, Jaime Lopez, CDMO of Flatiron Health, will take you behind the scenes, unraveling the secrets to executing a rebrand strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.x4lifesciences.com\/2023\/07\/04\/evolving-the-flatiron-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolving the Flatiron Brand\" \/>\n<meta property=\"og:description\" content=\"It\u2019s important to take a step back to find out if your brand reflects who you are today.In this recent X4 Talks interview, Jaime Lopez, CDMO of Flatiron Health, will take you behind the scenes, unraveling the secrets to executing a rebrand strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.x4lifesciences.com\/2023\/07\/04\/evolving-the-flatiron-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"X4 Life Sciences\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-04T10:47:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.x4lifesciences.com\/wp-content\/uploads\/sites\/21\/2023\/07\/X4-TALKS-THUMBNAILS.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dchurch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dchurch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/04\\\/evolving-the-flatiron-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/04\\\/evolving-the-flatiron-brand\\\/\"},\"author\":{\"name\":\"dchurch\",\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/#\\\/schema\\\/person\\\/37c7cd74386b30bccf2a6c70b6e397e3\"},\"headline\":\"Evolving the Flatiron Brand\",\"datePublished\":\"2023-07-04T10:47:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/04\\\/evolving-the-flatiron-brand\\\/\"},\"wordCount\":134,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/04\\\/evolving-the-flatiron-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.x4lifesciences.com\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2023\\\/07\\\/X4-TALKS-THUMBNAILS.png\",\"keywords\":[\"X4 Talks\"],\"articleSection\":[\"Insights\",\"Thought Leadership\"],\"inLanguage\":\"us\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/04\\\/evolving-the-flatiron-brand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/04\\\/evolving-the-flatiron-brand\\\/\",\"url\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/04\\\/evolving-the-flatiron-brand\\\/\",\"name\":\"Evolving the Flatiron Brand - 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