{"id":11608,"date":"2023-07-12T21:35:05","date_gmt":"2023-07-12T20:35:05","guid":{"rendered":"https:\/\/www.x4lifesciences.com\/?p=11608"},"modified":"2023-07-12T21:35:05","modified_gmt":"2023-07-12T20:35:05","slug":"building-and-repositioning-global-brands","status":"publish","type":"post","link":"https:\/\/www.x4lifesciences.com\/de\/2023\/07\/12\/building-and-repositioning-global-brands\/","title":{"rendered":"Building And Repositioning Global Brands"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; el_class=&#8220;dark&#8220;][vc_column][vc_empty_space][vc_column_text]<\/p>\n<p dir=\"ltr\" data-test-bidi=\"\">In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory \u2013 a WPP company.<\/p>\n<p dir=\"ltr\" data-test-bidi=\"\">Claudia\u2019s impressive two-decade career spans entertainment, publishing, and digital media. She has launched, repositioned, and grown several brands including Comedy Central, southparkstudios.co.uk, and Gain Theory.<\/p>\n<p dir=\"ltr\" data-test-bidi=\"\">From creating sustainable business growth, to balancing short and long-term marketing goals, tune in now to gain invaluable knowledge from a true industry expert!<\/p>\n<p dir=\"ltr\" data-test-bidi=\"\">Discussions in the episode:<\/p>\n<ul>\n<li dir=\"ltr\">Biggest challenges when building recurring revenue<\/li>\n<li dir=\"ltr\">The metrics marketing teams should be measuring<\/li>\n<li dir=\"ltr\">Positioning a global brand: where leaders go wrong<\/li>\n<li dir=\"ltr\">The role of storytelling<\/li>\n<li dir=\"ltr\">Creating authentic campaigns for social justice and equity<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; el_class=&#8220;dark&#8220;][vc_column][vc_empty_space][vc_column_text] In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory \u2013 a WPP company&#8230;.<\/p>\n","protected":false},"author":5,"featured_media":11609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[239,246],"tags":[318],"class_list":["post-11608","post","type-post","status-publish","format-standard","hentry","category-insights","category-podcast","tag-leadership-learns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building And Repositioning Global Brands - X4 Life Sciences<\/title>\n<meta name=\"description\" content=\"In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory \u2013 a WPP company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building And Repositioning Global Brands\" \/>\n<meta property=\"og:description\" content=\"In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory \u2013 a WPP company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"X4 Life Sciences\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-12T20:35:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.x4lifesciences.com\/wp-content\/uploads\/sites\/21\/2023\/07\/LAUNCH-POST-1-LS-12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dchurch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dchurch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/12\\\/building-and-repositioning-global-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/12\\\/building-and-repositioning-global-brands\\\/\"},\"author\":{\"name\":\"dchurch\",\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/#\\\/schema\\\/person\\\/37c7cd74386b30bccf2a6c70b6e397e3\"},\"headline\":\"Building And Repositioning Global Brands\",\"datePublished\":\"2023-07-12T20:35:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/12\\\/building-and-repositioning-global-brands\\\/\"},\"wordCount\":205,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/12\\\/building-and-repositioning-global-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.x4lifesciences.com\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2023\\\/07\\\/LAUNCH-POST-1-LS-12.jpg\",\"keywords\":[\"Leadership Learns\"],\"articleSection\":[\"Insights\",\"Podcast\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/12\\\/building-and-repositioning-global-brands\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/12\\\/building-and-repositioning-global-brands\\\/\",\"url\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/12\\\/building-and-repositioning-global-brands\\\/\",\"name\":\"Building And Repositioning Global Brands - X4 Life Sciences\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/12\\\/building-and-repositioning-global-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/12\\\/building-and-repositioning-global-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.x4lifesciences.com\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2023\\\/07\\\/LAUNCH-POST-1-LS-12.jpg\",\"datePublished\":\"2023-07-12T20:35:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/#\\\/schema\\\/person\\\/37c7cd74386b30bccf2a6c70b6e397e3\"},\"description\":\"In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory \u2013 a WPP company.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/12\\\/building-and-repositioning-global-brands\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/12\\\/building-and-repositioning-global-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/12\\\/building-and-repositioning-global-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.x4lifesciences.com\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2023\\\/07\\\/LAUNCH-POST-1-LS-12.jpg\",\"contentUrl\":\"https:\\\/\\\/www.x4lifesciences.com\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2023\\\/07\\\/LAUNCH-POST-1-LS-12.jpg\",\"width\":1200,\"height\":655},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/2023\\\/07\\\/12\\\/building-and-repositioning-global-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.x4lifesciences.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Building And Repositioning Global Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/#website\",\"url\":\"https:\\\/\\\/www.x4lifesciences.com\\\/\",\"name\":\"X4 Life Sciences\",\"description\":\"Life Sciences Recruitment Specialists\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.x4lifesciences.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.x4lifesciences.com\\\/#\\\/schema\\\/person\\\/37c7cd74386b30bccf2a6c70b6e397e3\",\"name\":\"dchurch\",\"url\":\"https:\\\/\\\/www.x4lifesciences.com\\\/de\\\/author\\\/dchurch\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Building And Repositioning Global Brands - X4 Life Sciences","description":"In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory \u2013 a WPP company.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/","og_locale":"de_DE","og_type":"article","og_title":"Building And Repositioning Global Brands","og_description":"In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory \u2013 a WPP company.","og_url":"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/","og_site_name":"X4 Life Sciences","article_published_time":"2023-07-12T20:35:05+00:00","og_image":[{"width":1200,"height":655,"url":"https:\/\/www.x4lifesciences.com\/wp-content\/uploads\/sites\/21\/2023\/07\/LAUNCH-POST-1-LS-12.jpg","type":"image\/jpeg"}],"author":"dchurch","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dchurch","Est. reading time":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/#article","isPartOf":{"@id":"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/"},"author":{"name":"dchurch","@id":"https:\/\/www.x4lifesciences.com\/#\/schema\/person\/37c7cd74386b30bccf2a6c70b6e397e3"},"headline":"Building And Repositioning Global Brands","datePublished":"2023-07-12T20:35:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/"},"wordCount":205,"commentCount":0,"image":{"@id":"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.x4lifesciences.com\/wp-content\/uploads\/sites\/21\/2023\/07\/LAUNCH-POST-1-LS-12.jpg","keywords":["Leadership Learns"],"articleSection":["Insights","Podcast"],"inLanguage":"de-DE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/","url":"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/","name":"Building And Repositioning Global Brands - X4 Life Sciences","isPartOf":{"@id":"https:\/\/www.x4lifesciences.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/#primaryimage"},"image":{"@id":"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.x4lifesciences.com\/wp-content\/uploads\/sites\/21\/2023\/07\/LAUNCH-POST-1-LS-12.jpg","datePublished":"2023-07-12T20:35:05+00:00","author":{"@id":"https:\/\/www.x4lifesciences.com\/#\/schema\/person\/37c7cd74386b30bccf2a6c70b6e397e3"},"description":"In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory \u2013 a WPP company.","breadcrumb":{"@id":"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/#primaryimage","url":"https:\/\/www.x4lifesciences.com\/wp-content\/uploads\/sites\/21\/2023\/07\/LAUNCH-POST-1-LS-12.jpg","contentUrl":"https:\/\/www.x4lifesciences.com\/wp-content\/uploads\/sites\/21\/2023\/07\/LAUNCH-POST-1-LS-12.jpg","width":1200,"height":655},{"@type":"BreadcrumbList","@id":"https:\/\/www.x4lifesciences.com\/2023\/07\/12\/building-and-repositioning-global-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.x4lifesciences.com\/de\/"},{"@type":"ListItem","position":2,"name":"Building And Repositioning Global Brands"}]},{"@type":"WebSite","@id":"https:\/\/www.x4lifesciences.com\/#website","url":"https:\/\/www.x4lifesciences.com\/","name":"X4 Life Sciences","description":"Life Sciences Recruitment Specialists","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.x4lifesciences.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Person","@id":"https:\/\/www.x4lifesciences.com\/#\/schema\/person\/37c7cd74386b30bccf2a6c70b6e397e3","name":"dchurch","url":"https:\/\/www.x4lifesciences.com\/de\/author\/dchurch\/"}]}},"_links":{"self":[{"href":"https:\/\/www.x4lifesciences.com\/de\/wp-json\/wp\/v2\/posts\/11608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.x4lifesciences.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.x4lifesciences.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.x4lifesciences.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.x4lifesciences.com\/de\/wp-json\/wp\/v2\/comments?post=11608"}],"version-history":[{"count":1,"href":"https:\/\/www.x4lifesciences.com\/de\/wp-json\/wp\/v2\/posts\/11608\/revisions"}],"predecessor-version":[{"id":11612,"href":"https:\/\/www.x4lifesciences.com\/de\/wp-json\/wp\/v2\/posts\/11608\/revisions\/11612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.x4lifesciences.com\/de\/wp-json\/wp\/v2\/media\/11609"}],"wp:attachment":[{"href":"https:\/\/www.x4lifesciences.com\/de\/wp-json\/wp\/v2\/media?parent=11608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.x4lifesciences.com\/de\/wp-json\/wp\/v2\/categories?post=11608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.x4lifesciences.com\/de\/wp-json\/wp\/v2\/tags?post=11608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}