How To Create A Successful External Communications Strategy

Learn from Nicki Lyons, Chief Corporate Affairs & Sustainability Officer at Vodafone UK on how to create a successful external communications strategy.

Having previously held senior roles at Walgreen Boots Alliance, Unilever and PepsiCo, Nicki delves into the dangers of being risk adverse, the distinction between internal and external communications and how to achieve successful change management.

Discussions in the episode:

• Key components in a successful communications strategy
• How to deal with a crisis
• Where organisations go wrong with communications