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Join Chris Walker, Founder and CEO of Refine Labs, as he shares his top tips on how leaders can create a best-in-class B2B marketing strategy that creates demand and revolutionizes the way you think about your customers.

Discussions in the episode:

  • Challenging the revenue scaling model: creating demand first
  • What is dark social?
  • How to capture demand and move customers into the buying cycle
  • Seeing revenue as a business metric, not a sales metric
  • The evolving trends with B2B customers