How to execute your creative vision from one of the top health advertising agencies

Eduardo Tavares, Senior VP Group Creative Director at AREA 23, discusses how leaders can execute their creative vision and turn it into a reality.

Eduardo spearheads the division of craft and design at one of the top health advertising agencies in the world and has been leading art direction at agencies around the world for the past 15 years.

Discussions in the episode:

• The first steps in planning and executing a strategic vision
• How communication in the health industry is changing
• Dealing with creative conflicts
• Where leaders fall short when executing a creative vision
• Advice for organizations without the support of a full-time creative team